Enabling business to market effectively.  Neville consults in the areas of strategic marketing planning, as well as in the development and execution of marketing strategies and plans. He assists companies who require marketing expertise to plan and fully execute marketing programs.   Neville’s business background includes retail and consumer goods marketing, as well as consulting with entrepreneurial businesses in markets as diverse as computer software, bankruptcy, communications, pharmacy retail, industrial wholesaling, legal, healthcare and recruitment.

He has worked for companies such as Edgars, Kimberly-Clark, Ault Foods and Black Photo Corporation. Neville’s special skills include the ability to translate his corporate marketing expertise into a disciplined set of marketing skills ideal for entrepreneurial businesses. 

He believes that success comes from within one’s own mind, and is driven by the desire to succeed. He is a firm supporter of the new entrepreneurial spirit and believes that unnecessary formality limits one’s ability to be creative and develop unique solutions for unique challenges. Neville holds a Bachelors degree in Accounting and Marketing and a Postgraduate Honours degree in Marketing. He is currently VP Marketing for the Association of Independent Consultants.

Being prepared isn't just for boy scouts

The Marketing Minute

Neville Pokroy: TV interview on "In Business" - The Psychology of Marketing

Article on Strategic Marketing Planning

Big Bang for Business - Igniting business growth by contrasting Conscious and Subconscious business realities

Neville Pokroy quoted in the Financial Post, Oct 12, 2010 on Growing a Business

Oct 2010: Expert Assessment: The Key to Making Marketing Work – article from AMA Newsletter "Marketing News Exclusives"

CONTACT NEVILLE: neville@mastermindsolutions.ca