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Mastermind marketing plan culminates in Top 3 award for legal client
Oct 2010: Expert Assessment: The Key to Making Marketing Work – article from AMA Newsletter "Marketing News Exclusives"
Neville Pokroy quoted in the Financial Post, Oct 12, 2010 on Growing a Business
Big Bang for Business - new strategic insights for Small and Midsize businesses
History paints the picture for the future - Trading Options Lab
The Psychology of Marketing: Demographics vs Psychographics
Toronto-Based Consulting Organization Launches A Digital Umbrella
"Being prepared isnt just for boy scouts" Neville Pokroy interviewed in the Mississauga Business Times, September 2008 | View as PDF 
Toronto-Based Consulting Organization Commits Itself To A
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Big Bang for Business
Mastermind has developed a "Big Bang" concept of strategy planning that will provide organizations with dramatic insight to their business questions by combining:
- the understanding of the current business reality - the conscious minds - as seen through the eyes of the management team, with
- a view of the current reality through the sub-conscious minds of the management team
By comparing and identifying gaps between the conscious and the subconscious views of reality, never-before opportunities will be identified that will allow the team to quickly, and with total consensus, develop a revised strategic approach to answering their most pressing business questions and challenges.
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Canada's Controller Coach find out more about how your finance area can become even more effective | 
