• Marketing is getting complex and, as a result, very complicated for the average business person. The graphic below is a case in point (Just click on the image and it will open full screen - then you can scroll to see it in all its glory). Complexity drives the need for a marketing coach However please realize that this graphic is just showing you the Marketing Technology space - it does [...]

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    Tom Dalton (not his real name) ran a very successful distribution business.  He had been in business for 42 years and the business had been successful for a long time.  He has seen the ebbs and flows of the economic roller coaster, so it is not new to him.  For the last two years, business had been expanding quite aggressively, albeit with only two customers.  Both these customers were [...]

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    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    Question: Why is a marketer with strategic insight, a business sense, and an eye for opportunity so valuable in a business? Answer: He will be the first person to identify growth opportunities. How does he do it? He walks in the shoes of your customer and can identify what you need to do for that customer to attract him to your company.  It is this ability and insight that most people in a [...]

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    So, marketing is simple - right?  All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below.  Prepare to be overwhelmed.  And this is just the [...]

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    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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    So, I read with a wry smile on my face about the new Canadian Ant-Spam Legislation (CASL) and how many people hate it with a passion.  Don't get me wrong, I too am not a fan of CASL, however businesses have two options in dealing with it: Bitch, moan, complain, write letters, lie down and die etc etc - and this may even create a change in the legislation if the feedback becomes strong enough, [...]

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    Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts.  It's all we hear about, day in and day out.  Twitter. Facebook. Instagram. LinkedIn.  And so on....  Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]

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    As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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