Digital Complexity continues to grow at an exhausting pace
Marketing Technology Landscape 2017 (click on the image to view the high resolution version)
As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]
The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth.
"Good fortune is what happens when opportunity meets with planning." Thomas Edison
It is no coincidence that Edison had the foresight and [...]
Technology and marketing are closing ranks and becoming more and more interdependent. But that isn't where it stops. The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together.
Digital tools can become difference makers
Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]
According to Jason Calacanis "It's starting to seem like Google wins at everything...."
This morning I was catching up on my reading/podcast listening (yep, that's how I continue to keep myself up-to-date) and an interview with Jason really struck a chord. Instead of worrying that Putin and his escapades in and around Ukraine might become the spark for World War 3, I started wondering how Larry[...]
The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant.
For example, while print is declining in importance, it is highly unlikely that it will ever die. It will however evolve to end up in its rightful place just as some of[...]
Owners, executives and management today are faced with a dramatically different and changing environment, one that they have never faced in the history of their businesses. The new and ever evolving (and lightning fast) digital space, combined with rapidly evolving demographics has dramatically changed forever the playing field upon which we enter ever morning of our business lives. Why? [...]
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We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.