I am often amazed how few people strive for differentiation in order to get their products or services noticed. More often than not they feel that if they just say "here I am" that they will be noticed.
Imagine your friend is in a stadium full of people (you don't have a phone to call to each other - yes, I said imagine!) and you need to connect to sit in the same place. When you arrive to [...]
I was doing some research recently on why companies fail, as well as why companies don't grow. It struck me after reading a number of opinions and viewpoints that there were indeed some common themes between these two situations. While that did not surprise me, the common themes were quite striking, as was the one factor that applied to non-growing companies only.
Success and failure have [...]
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