I was doing some research recently on why companies fail, as well as why companies don't grow. It struck me after reading a number of opinions and viewpoints that there were indeed some common themes between these two situations. While that did not surprise me, the common themes were quite striking, as was the one factor that applied to non-growing companies only.
Success and failure have [...]
A number of years ago I was given a task by a cash retail company: generate loyalty from our cash customers.
The first cash retail loyalty program in the world
I created a free Club for the customers to join and then had to manage the loyalty program that was part of the club. At the time, this was the first full-scale loyalty program for a major cash retailer in the world. After a year we had[...]
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