Marketing is more than just communications. It is about the total interaction between you and your customer, and that involves a transaction where they buy something from you, pay you a price for it and then enjoy the fruits of their purchase.
Marketing, and in particular, strategic marketing works hard to make sure that all elements that that transaction represent the greatest value to both the seller (you) and the buyer (your customer). If it was only about communicating with the seller, then what you have to offer would not be important – and we know that is not the case. So, how can you really market your offering without taking the other elements of the marketing mix into consideration.
Our strategic marketing process involves coordinating all the elements of the marketing mix together, making sure the total package provides value to all parties, and then focuses on how to communicate that to the customer.
Don’t short-change yourself and only think about the Promotional elements like advertising, social media, events, design, copy, PR, etc etc. The products and services (existing, possible new ideas etc), how they are distributed and delivered, as well as the manner in which you price them (offer discounts, warranties etc) are even more important than the communications pieces. Get those elements dealt with first and the communications pieces will fall into place much easier.
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.