• The Importance of Understanding your Customer: Marketing Psychology

  • Neville Pokroy participates in a panel discussion on the Psychology of Marketing.

    Knowing how your customer thinks will definitely impact on business decisions. Defining the difference between the demographics and the psychographics of marketing is critical for businesses to know. All of these factors influence decision making in business and understanding their customer, whether the customer is a business or a consumer oriented customer. Other issues discussed in this panel discussion include knowing how the senses impact on decision making, making emotional and logical decisions, the influence of colour, the critical nature of understanding your customers needs, and the changing nature of the customer base and media because of the generational changes.

    View the marketing psychology panel discussion