The Psychology of Marketing: Rogers TV's "In Business" with Neville Pokroy
Segment 1: Demographics vs Psychographics in Marketing; the closer something is to your mouth, the more brand loyal you will be; the importance of the senses in marketing; logical vs. emotional decisions – what dominates?
Segment 2: The power of the visual as the fastest sense; really knowing your customer, how they think and understanding their needs; the difference between selling vs. satisfying customer needs; fad products and the pitch-men that sell them.
Segment 3: The importance and impact of colour in advertising in a multi-cultural environment; colour and different media needs including the internet; how the younger generation are thinking and consuming media;
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