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    With thanks: Free Stock photos by Vecteezy I recently read a blog by Seth Godin, titled: "No thank you".  I have included the blog in it's entirety at the bottom of this page. The theme of the blog was about expressing gratitude to people, but in a meaningful way, rather than relying on "the easy way out".  He talks about ChatGPT offering to write a thank you note for you. This theme of [...]

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    Additional digital training and education has never been more urgent (50% off offer included)

    Digital Marketing is one of the fastest growing industries in the world today. 60% of the world’s population is online and over 4 billion people use social media. A strong digital presence and user experience is crucial in today’s world, whether it be to greatly increase sales, recruiting, branding, customer service, analytics, or eCommerce, just to name a few. A report by LinkedIn [...]

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    Five ideas to improve management productivity

    Most presidents and executive management I work with are, quite rightly, focused on the big picture. When working with these clients, I am often struck by the aspects of their personal work habits that are a huge determinant of their productivity and value. Every manager would agree that having a few more hours in the day would be beneficial, but they appear to be unaware that they’re missing [...]

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    Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]

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    Marketing is getting complex and, as a result, very complicated for the average business person. The graphic below is a case in point (Just click on the image and it will open full screen - then you can scroll to see it in all its glory). Complexity drives the need for a marketing coach However please realize that this graphic is just showing you the Marketing Technology space - it does [...]

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    Your website is telling tales about you - that's why a Responsive Website Design is a must in today's world. Your website says more about you and your business than your home page, the about us page and just about all the content on your site. And not only does it tell a story to your customers and your referral sources, but it tells an even more telling story to the most important person in [...]

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    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    So, marketing is simple - right?  All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below.  Prepare to be overwhelmed.  And this is just the [...]

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    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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