• Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]

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    The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    So, marketing is simple - right?  All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below.  Prepare to be overwhelmed.  And this is just the [...]

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    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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    Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts.  It's all we hear about, day in and day out.  Twitter. Facebook. Instagram. LinkedIn.  And so on....  Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]

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    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index.  While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]

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    An excerpt from the new book: Big Bang for Business: 8 Steps to Create Explosive Growth and Success "Good fortune is what happens when opportunity meets with planning." Thomas Edison. It is no coincidence that Edison had the foresight and creativity to invent the electric light bulb. With the same enlightened foresight, you are invited to read this book and use it as a guiding light for your [...]

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    According to author B.J. Mendelson in his recent book "Social Media is Bullshit": "We live in a world where it is far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it". Social media has legions of fans as well as critics, and try as one may, any attempt to sway them from whichever position they hold would be a waste of time and [...]

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    Recently my colleague wrote an intriguing post about the (relatively) new LinkedIn feature they call Endorsements.  This feature is different to the valuable feature they have had for a long time, called Recommendations. The Recommendation feature requires that someone else provides a testimonial for you that you can approve and allow it to be posted onto your profile. The Endorsement feature [...]

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