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  • Can CASL become a blessing in disguise?

    So, I read with a wry smile on my face about the new Canadian Ant-Spam Legislation (CASL) and how many people hate it with a passion.  Don't get me wrong, I too am not a fan of CASL, however businesses have two options in dealing with it: Bitch, moan, complain, write letters, lie down and die etc etc - and this may even create a change in the legislation if the feedback becomes strong enough, [...]

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    Why online marketing is only a part of the solution

    Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts.  It's all we hear about, day in and day out.  Twitter. Facebook. Instagram. LinkedIn.  And so on....  Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]

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    Ask.com's search engine performance is 50% better than Google

    Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines. It provides some interesting insight, particularly with regard to the poor performance of Google, despite its popularity.  It is clear that more engaged people searching the Internet do so via search engines other than Google, and their engagement factor is dramatically [...]

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    Google wins at everything! Should we fear they are trying to take over the world?

    According to Jason Calacanis "It's starting to seem like Google wins at everything...." This morning I was catching up on my reading/podcast listening (yep, that's how I continue to keep myself up-to-date) and an interview with Jason really struck a chord.  Instead of worrying that Putin and his escapades in and around Ukraine might become the spark for World War 3, I started wondering how Larry[...]

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    From the Outside Looking In - Employing Outsiders to Review Your Brands

    As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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    The trend towards video - the gentle power of the audio and the visual

    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    Mastermind and Corporate Renaissance Group combine forces to deliver complementary services to mid-market business clients

    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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    Canada's new Anti-Spam Legislation is here

    Canada's Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects. Understand the Anti-spam Legislation The first thing you should do is read the CASL legislation. Secondly, ask [...]

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    Strategic marketing - the key to making marketing really work

    Unlocking Success: The Art of Strategic Marketing Planning Part 1 A dairy company decided to run an exciting promotion that they hoped would increase sales dramatically. Inside some of their small milk cartons they placed a device that made a MOO sound when the carton was opened. If the consumer had that carton, they would be a winner. The promotion was going along just fine until one of the [...]

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    Voicemail Marketing: Professional Voice Mail Messages

    Seizing Opportunities: Crafting Engaging and Professional Voicemail Messages One of the best marketing tools that you don't have to pay to use is voicemail. These days many people are very busy and often can't take a phone call. They may even be screening their calls so that they only take calls they are expecting or looking forward to receiving. Don't be discouraged by that. [...]

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