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  • Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines. It provides some interesting insight, particularly with regard to the poor performance of Google, despite its popularity.  It is clear that more engaged people searching the Internet do so via search engines other than Google, and their engagement factor is dramatically [...]

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    According to Jason Calacanis "It's starting to seem like Google wins at everything...." This morning I was catching up on my reading/podcast listening (yep, that's how I continue to keep myself up-to-date) and an interview with Jason really struck a chord.  Instead of worrying that Putin and his escapades in and around Ukraine might become the spark for World War 3, I started wondering how Larry[...]

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    As a marketer, you’re better served by employing company outsiders to review your brands and preferably people without an in-depth knowledge of your markets.  Outsiders are more likely to be objective and come up with revealing insights and inner truths. If this seems counter-intuitive, consider this: When you’ve lived in a city for a long time, you stop noticing things.  Familiarity dulls [...]

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    The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant. For example, while print is declining in importance, it is highly unlikely that it will ever die.  It will however evolve to end up in its rightful place just as some of[...]

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    Mastermind Solutions, a Toronto based management consulting organization that focuses on business growth through strategy, marketing, finance and organizational design and Corporate Renaissance Group (CRGroup), a leading provider of business software and performance management solutions, today announced a strategic alliance to bring a full suite of complementary services to the mid-market business[...]

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    Canada's Anti-Spam Legislation (CASL) is not just coming. It is here, effective July 1, 2014 and we all need to take note. Why? Because it has the potential to disrupt your everyday activities and change what you need to do when communicating with customers, clients and prospects. Understand the Anti-spam Legislation The first thing you should do is read the CASL legislation. Secondly, ask [...]

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    Just Imagine. Business growth starts with your imagination Imagine elevating your business to a level that was previously unimaginable. Yes, it is possible, and don't let anyone convince you otherwise. As you confront the advent of the new year there are a number of important things you should do to improve the odds of an improved outcome next year.  Start by: Developing a budget for the [...]

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    Don't get distracted by all the fancy tools you may see in your marketing toolbox. They are important, but only within a relevant context. Tools cannot be utilized effectively if there is not a nail to be smacked into the wall, or a light that needs to be fixed, or a wall that needs to be patched. There are circumstances that need to be in place before any particular tool can be used in an [...]

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    I was blown away recently when I was listening to Terry O'Reilly's podcast "Under the Influence". While his topics have always been unique, inspiring and motivating, it was the one about "the little things" that really hit home. Why? Because most of us are always in pursuit of the home run, and it's exactly that pursuit that blinds us to the small and very obvious stuff that can really make a [...]

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    CPI is a term that most people who studied economics, accounting or business would understand and relate to as: Consumer Price Index.  While this term is sometimes used to measure inflation at a consumer level, it has a new and more exciting meaning that will represent a new capability for business owners and executives looking to grow, improve or transition their businesses. In this case, CPI [...]

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