• The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth. "Good fortune is what happens when opportunity meets with planning."  Thomas Edison It is no coincidence that Edison had the foresight and [...]

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    Mastermind Solutions helps companies with business growth and expansion - locally or internationally. We help North American and International clients with knowledge, information, management, implementation, finance and entrepreneurial advice to tackle a growth initiative.  We can act as consultants, project managers, an advisory board or an interim management team helping to generate new [...]

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    Question: Why is a marketer with strategic insight, a business sense, and an eye for opportunity so valuable in a business? Answer: He will be the first person to identify growth opportunities. How does he do it? He walks in the shoes of your customer and can identify what you need to do for that customer to attract him to your company.  It is this ability and insight that most people in a [...]

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    A number of years ago I was given a task by a cash retail company: generate loyalty from our cash customers. The first cash retail loyalty program in the world I created a free Club for the customers to join and then had to manage the loyalty program that was part of the club. At the time, this was the first full-scale loyalty program for a major cash retailer in the world.  After a year we had[...]

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    So, marketing is simple - right?  All you need to think about is advertising, social media, websites, PR etc etc. This is a new world - Think again and face up to the reality that marketing is much more complex and expansive than you ever imagined. And if you think you can deal with it on your own, then take a look at the infographic below.  Prepare to be overwhelmed.  And this is just the [...]

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    Forget about laptops, iPods, iPads, desktops - technology is advancing more rapidly than we ever imagined  So when will we reach the point of not really needing our brains?  As long as you have technology at your fingertips, maybe that day will arrive in the not too distant future :-). if you have a smartphone you really only need to know one thing: how do I work it?  Don't stress your brain[...]

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    Technology and marketing are closing ranks and becoming more and more interdependent.  But that isn't where it stops.  The key component of this marriage of convenience and necessity is strategy - it is the glue that binds them together. Digital tools can become difference makers Whether we like it or not, the digital world, with software technology at the centre, is driving our new reality. [...]

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    So, I read with a wry smile on my face about the new Canadian Ant-Spam Legislation (CASL) and how many people hate it with a passion.  Don't get me wrong, I too am not a fan of CASL, however businesses have two options in dealing with it: Bitch, moan, complain, write letters, lie down and die etc etc - and this may even create a change in the legislation if the feedback becomes strong enough, [...]

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    Everything you see and hear points to online marketing as the saviour of your business growth and promotional efforts.  It's all we hear about, day in and day out.  Twitter. Facebook. Instagram. LinkedIn.  And so on....  Even email has gone out of "fashion" as we all lean towards the latest and greatest new media solution that technology has to offer. So why isn't every business booming if [...]

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    Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines. It provides some interesting insight, particularly with regard to the poor performance of Google, despite its popularity.  It is clear that more engaged people searching the Internet do so via search engines other than Google, and their engagement factor is dramatically [...]

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