I am often amazed how few people strive for differentiation in order to get their products or services noticed. More often than not they feel that if they just say "here I am" that they will be noticed.
Imagine your friend is in a stadium full of people (you don't have a phone to call to each other - yes, I said imagine!) and you need to connect to sit in the same place. When you arrive to [...]
Welcome to the best business growth book
Video endorsement of the book by a New York Times Top 10 Best Selling Author.
Welcome to the start of an explosive future for you and your business. Welcome to Big Bang for Business.
With this book, you will find out how a simple adjustment in your approach to Marketing and Business Growth can lead to a Big Bang for your Business.
Our goal at Mastermind is not to sell a specific product or service. It is, in fact, to create happy and content clients who, with our help, achieve their goals.
What this means is that we don't blindly do what clients ask us to do. We question and challenge what may have been seen by the client as the only way to move forward, and by doing that we help clients become true leaders in their [...]
There was a time that businesses could operate successfully on a whim. Without data or knowledge. Just put out a product or service and people will buy. No strategy. No plan. No understanding of what was happening around them. Ohhh, those were the days.... Or were they?
Those days feel so long ago that most of us old enough have already forgotten about them. And the younger generation[...]
Digital Complexity continues to grow at an exhausting pace
Marketing Technology Landscape 2017 (click on the image to view the high resolution version)
As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]
I was doing some research recently on why companies fail, as well as why companies don't grow. It struck me after reading a number of opinions and viewpoints that there were indeed some common themes between these two situations. While that did not surprise me, the common themes were quite striking, as was the one factor that applied to non-growing companies only.
Success and failure have [...]
Canada EU CETA
It was 4 years in the making, and the timing of the signing of the Canada-European Union (EU) Comprehensive Economic and Trade Agreement (CETA) in the light of the protectionist approach being promoted by the new Donald Trump administration should not be overlooked. The timing for business expansion into new markets may be just right for you.
Yes, the USA is Canada’s [...]
Marketing is getting complex and, as a result, very complicated for the average business person.
The graphic below is a case in point (Just click on the image and it will open full screen - then you can scroll to see it in all its glory).
Complexity drives the need for a marketing coach
However please realize that this graphic is just showing you the Marketing Technology space - it does [...]
Tom Dalton (not his real name) ran a very successful distribution business. He had been in business for 42 years and the business had been successful for a long time. He has seen the ebbs and flows of the economic roller coaster, so it is not new to him. For the last two years, business had been expanding quite aggressively, albeit with only two customers. Both these customers were [...]
Your website is telling tales about you - that's why a Responsive Website Design is a must in today's world.
Your website says more about you and your business than your home page, the about us page and just about all the content on your site.
And not only does it tell a story to your customers and your referral sources, but it tells an even more telling story to the most important person in [...]
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.