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  • Whether you are an Influencer or you are using Influencers to promote your products or services, you’ll want to make sure you understand the implications of Influencer Marketing and stay on the right side of the law. Truth in advertising is important. As an influencer, consumers rely on the opinions you share online about products and services, and believe they are genuine and impartial. [...]

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    Digital Complexity continues to grow at an exhausting pace Marketing Technology Landscape 2017 (click on the image to view the high resolution version) As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]

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