Digital Complexity continues to grow at an exhausting pace
Marketing Technology Landscape 2017 (click on the image to view the high resolution version)
As you can see from the above, the digital marketing landscape is very complex and continues to evolve rapidly. Not only do products evolve in existing categories, but new categories are coming on track faster than we as humans are able to [...]
I was doing some research recently on why companies fail, as well as why companies don't grow. It struck me after reading a number of opinions and viewpoints that there were indeed some common themes between these two situations. While that did not surprise me, the common themes were quite striking, as was the one factor that applied to non-growing companies only.
Success and failure have [...]
Canada EU CETA
It was 4 years in the making, and the timing of the signing of the Canada-European Union (EU) Comprehensive Economic and Trade Agreement (CETA) in the light of the protectionist approach being promoted by the new Donald Trump administration should not be overlooked. The timing for business expansion into new markets may be just right for you.
Yes, the USA is Canada’s [...]
An article in the September 2016 edition of Building magazine titled Bases Covered, Why a Due Diligence Review is essential in a business acquisition, discussed both why a due diligence review is essential for the acquirer and also the significant benefits to the seller of preparing for a review.
In the article James Phillipson, Founding Principal of Mastermind Solutions Inc. was quoted “I [...]
Marketing is getting complex and, as a result, very complicated for the average business person.
The graphic below is a case in point (Just click on the image and it will open full screen - then you can scroll to see it in all its glory).
Complexity drives the need for a marketing coach
However please realize that this graphic is just showing you the Marketing Technology space - it does [...]
In an article in the September 2016 edition of The Canadian Business Journal, the writer of an article on "Due Diligence, Preparing for a review", cited James Phillipson, Founding Principal of Mastermind Solutions Inc. as a subject expert. James said “In the ongoing day-to-day running of a business, many potential obstacles may have been accepted by the current owners and are not top-of-mind, [...]
Tom Dalton (not his real name) ran a very successful distribution business. He had been in business for 42 years and the business had been successful for a long time. He has seen the ebbs and flows of the economic roller coaster, so it is not new to him. For the last two years, business had been expanding quite aggressively, albeit with only two customers. Both these customers were [...]
As the world goes global, more and more companies are looking to find opportunities to expand beyond their traditional markets and to open up in new, international jurisdictions. While that sounds attractive, we all know that such growth is fraught with challenges, and the only way to do that successfully is to plan that expansion very carefully.
Many government departments, [...]
Your website is telling tales about you - that's why a Responsive Website Design is a must in today's world.
Your website says more about you and your business than your home page, the about us page and just about all the content on your site.
And not only does it tell a story to your customers and your referral sources, but it tells an even more telling story to the most important person in [...]
The days of compartmentalizing business functions into tightly controlled areas of influence (like marketing, sales, operations etc) are long gone - we just need to accept this Change Reality and buy into a new way of thinking: Business Growth.
"Good fortune is what happens when opportunity meets with planning." Thomas Edison
It is no coincidence that Edison had the foresight and [...]
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.