Ask.com's search engine performance is 50% better than Google
Marketing Charts has recently provided a report on the post-click engagement rankings of the 5 most popular search engines.
It provides some interesting insight, particularly with regard to the poor performance of Google, despite its popularity. It is clear that more engaged people searching the Internet do so via search engines other than Google, and their engagement factor is dramatically higher via the top 3 search engines (in order of engagement): Ask.com, Bing and Yahoo.
Engagement factor is another measure of search engine performance
I have calculated a combined Engagement Factor from the Marketing Chart which represents “Average time on site” x “Average pages/visit”. The results in order of Engagement Factor are as follows:
Engagement Factor Index
Ask.com 512.53 150.6
Bing 464.89 136.6
Yahoo 371.76 109.3
Google 340.24 100
If one uses Google as the base index of 100, Ask.com performs over 50% better than Google, while Bing performs over 36% better. Even Yahoo has a rating that is higher than Google, albeit by a small margin. Go figure.
In addition, of all the 5 search engines, Google’s bounce rate is the highest, at over 61%, which is by far the worst performance.
When considering your efforts in being attractive to search engines, does this change your view, and your strategy, at all? Should it?
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.