The trend towards video - the gentle power of the audio and the visual
The advent of the digital age has given emphasis and greater relevance to some media over others. This change is simply evolution in its natural form, something that all businesses need to embrace if they are to remain relevant.
For example, while print is declining in importance, it is highly unlikely that it will ever die. It will however evolve to end up in its rightful place just as some of the other media has done before it over the last 50 years or so.
The power of audiovisual
However, one medium that is gaining momentum right now is video – one of the most under-utilized marketing tools that leverages audio and visual in the most impactful of ways. Gone are the days of static brochures in isolation – while they have their place, they are further supported by PDF versions that get distributed instantly as attachments, as well as video that can tell a more dramatic story at a more emotional level.
And these videos have multiple applications for companies that wish to leverage this technology, including posting them to websites, utilizing You Tube as a means to share it and spreading links to the video through email, social media, include it in your presentations and even via the simple business card. It’s marketing at its most effective.
Yes, simply producing a video is not enough. You need to use this asset and ensure that it is consistent with the image and the message that the company wishes to portray. Only then will you start to see the benefits.
Mastermind Solutions is a multi-disciplined consulting firm comprising of highly experienced professionals. We are committed to attaining the highest customer satisfaction by providing accelerated solutions to your business challenges.
We specialize in Business Growth. We deliver to clients' a sustainable future by helping them define where and how they wish to grow. And then we make that happen, together with you.