Category Archives: Marketing

Customer service is more about what you don’t do

Recently my daughter ran into a problem at the car dealership where she bought her car. When closing the deal the business manager arranged financing through the bank and explained the conditions to us.  The most important issue to my … Continue reading →

Why do customers leave you?

Does someone in your business ever-so-often ask, “Whatever happened to (fill in the name) and how come he doesn’t shop with us any more? Several surveys asking this same question were taken through the years by (but not limited to) … Continue reading →

Creativity comes in many forms

In tough times, the extra bit of creativity could make the difference.  Here’s a story you will love: An old man lived alone in Idaho. He wanted to spade his potato garden, but it was very hard work. His only … Continue reading →